Digital Marketing and AI - Workshop


In today’s dynamic and ever-evolving business landscape, the digital realm has become an indispensable playground for brands to captivate their audience, forge meaningful connections, and drive unprecedented growth. Welcome to ‘Unlock the Power of Digital Social Media Marketing & AI – an illuminating workshop designed to unravel the core principles that underpin successful digital marketing strategies.

Prepare to embark on a captivating voyage that will leave you well-versed in the language of digital marketing, armed with strategies to enhance brand visibility, engage audiences, and chart a course towards unparalleled success. Your journey into the world of digital marketing begins here – are you ready to unlock the possibilities?


21 October, Saturday & 22 October, Sunday


23 October, Monday & 25 October, Wednesday




(9.00 am – 2.00 pm)

Training Fees

AED 3600 + VAT 

(40% Discount for AUE students: AED 2160 + VAT)


Location: American University in the Emirates and Online 

what makes us different

Training Program OUTLINE

Introduction to Digital Marketing

  • Understanding the digital landscape
  • Evolution and importance of digital marketing

Key Digital Marketing Channels

  • Social Media Marketing
  • Advertising
  • Content Marketing

Creating a Solid Digital Marketing Strategy

  • Setting clear goals and objectives
  • Defining target audience personas
  • Selecting appropriate digital channels

Content Creation and Strategy

  • Crafting compelling and relevant content
  • Content distribution and promotion
  • Importance of storytelling in digital marketing

Social Media Marketing

  • Building and engaging a social media audience
  • Strategies for different platforms (TikTok, Instagram, Facebook, LinkedIn, Twitter, etc.)
  • Social media advertising and targeting

AI & Digital Marketing

  • Different AI tools
  • Building and engaging a social media audience
  • Strategies for different platforms (TikTok, Instagram, Facebook, LinkedIn, Twitter, etc.)

Final Thoughts

  • Conclusion and Recap

Join the success


Marketing Assistant Professor at the American University in the Emirates

Dr. Federico Triolo

Dr. Federico Triolo is a Marketing Assistant Professor at the American University in the Emirates. He is a practice-oriented academic and believes that marketing can foster positive social change. Previously, Dr. Triolo has worked as a Founder and Account Manager in the Digital marketing industry in Italy, Spain, and Australia. Throughout his academic, professional, and international career, he has developed a strong interest in digital marketing and social concerns.

Dr. Triolo has a PhD in Marketing from the Royal Melbourne Institute of Technology, Australia. Prior to this, he obtained a master’s degree in Marketing, Globalization and Culture from the University of Southern Denmark, where he also won an international scholarship to study at Sungkyunkwan University in South Korea for one semester. In addition, Dr Triolo has a Bachelor of Business and Administration from the University of Bergamo, Italy, where he was also awarded a European scholarship to study at the University of Cyprus for one semester. Amongst Dr. Triolo’s array of professional achievements, he earned a Good Teaching Score (GTS) of 100% while at the Royal Melbourne Institute of Technology, taught in one of the top 20 universities worldwide, and has been the recipient of various international grants and competitions. He is a member of the Consumer Culture Insights Group in Melbourne, Australia, and the American Educational Research Association, based in Washington D.C.

get in touch

American University in emirates

P.O. Box: 503000, Dubai, UAE | Phone: + 971 4 4499 000
Fax: + 971 4 4291 205 | Email: [email protected]
Website: | Toll free 800AUE (283)