SERVICES

Marketing analysis

Studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses, the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined.[1] The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.

Marketing Research

The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face

Marketing planning

A marketing plan is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals. A marketing plan has a formal structure,but can be used as a formal or informal document which makes it very flexible. It contains some historical data, future predictions, and methods or strategies to achieve the marketing objectives. Marketing plans start with the identification of customer needs through a market research and how the business can satisfy these needs while generating an acceptable return.[1] This includes processes such as market situation analysis, action programs, budgets, sales forecasts, strategies and projected financial statements. A marketing plan can also be described as a technique that helps a business to decide on the best use of its resources to achieve corporate objectives. It can also contain a full analysis of the strengths and weaknesses of a company, its organization and its products.

Marketing communications (digital, traditional)

Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks. Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations.

Advertising campaigns

is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.

Marketing strategy

Marketing strategy is a long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Scholars continue to debate the precise meaning of marketing strategy. Consequently, the literature offers many different definitions.

Financial and security analysis

Is about valuing the assets, debt, warrants, and equity of companies from the perspective of outside investors using publicly available information. ... As such, the ability to value equity securities requires cross-disciplinary knowledge in both finance and financial accounting.

Portfolio Management

is the art and science of making decisions about investment mix and policy, matching investments to objectives, asset allocation for individuals and institutions, and balancing risk against performance.

Financial risk management

is the practice of economic value in a firm by using financial instruments to manage exposure to risk: operational risk, credit risk and market risk, foreign exchange risk, shape risk, volatility risk, liquidity risk, inflation risk, etc. Similar to general risk management, financial risk management requires identifying its sources, measuring it, and plans to address them.Financial risk management can be qualitative and quantitative. As a specialization of risk management, financial risk management focuses on when and how to hedge using financial instruments to manage costly exposures to risk

Evaluating investment opportunities

When evaluating investment opportunities in high-risk new ventures, business angels decipher their options by adopting a focused and specific approach. They are professional investors, and they act accordingly. ... The Five Questions that Everybody Consider… • MARKET. ... • OPPORTUNITY WINDOW. ... • COMPETITION. ... • BUSINESS MODEL. ... • STRATEGY.

Capital budgeting and project evaluation

Capital budgeting is used by companies to evaluate major projects and investments, such as new plants or equipment. The process involves analyzing a project's cash inflows and outflows to determine whether the expected return meets a set benchmark

Budget analysis

is exactly what it sounds like – sitting down with a budget and reviewing it in detail. The purpose of budget analysis is to understand how an organization's money is being spent and managed, and whether the budget meets the group's goals.

Feasibility study

It assesses the economical viability of a proposed venture by evaluating the startup costs, operating expenses, cash flow and making a forecast of future performance. ... Preparing a profit plan and making cash flow projections

Examine statements to ensure accuracy

Accurate financial statements are important because management, investors, creditors and external auditors depend on reliable and complete information to assess the financial health and performance of companies

Ensure that statements and records comply with laws and regulations

Statutory audit is to determine whether an organization is providing a fair and accurate representation of its financial position by examining information, such as bank balances, bookkeeping records, and financial transactions.

Business efficiency

Business efficiency is how much output a business produces for a unit of input. It is the opposite of waste. Efficiency measures how well a business converts inputs such as capital, labor and materials into outputs like revenue, products and services

Management Best-practices

Management is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.

Reduce costs and improve profits

Profit is the revenue remaining after all costs are paid. These costs include labor, materials, interest on debt, and taxes. Profit is usually used when describing business activity.

Auditing services

Auditing is the evaluation of documentation and evidence in connection with the economic and transaction activities of a business. Financial audit guarantees that financial statements and disclosures are free from material misstatement. The business audit is managed by the Generally Accepted Auditing Standards (GAAS)

Management Accounting

Management Accounting is the recording and presentation of information for the benefit of the various stakeholders of an organization. Management accounting, on the other hand, is the presentation of financial data and business activities for the internal management of the organization.

Project management

is the practice of initiating, planning, executing, controlling, and closing the work of a team to achieve specific goals and meet specific success criteria at the specified time.The primary challenge of project management is to achieve all of the project goals within the given constraints

Production management

is an organisational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle.

Business consulting

A small business consultant works with clients on strategy, planning and problem solving, and helps clients develop business skills and knowledge. These topics range from designing a business model or marketing plan, to determining which marketing techniques to use and how to use them.

Operations management

Operations management is an area of management concerned with designing and controlling the process of production and redesigning business operations in the production of goods or services

Market research and development

refers to innovative activities undertaken by corporations or governments in developing new services or products, or improving existing services or products Market research is an organized effort to gather information about target markets or customers. It is a very important component of business strategy.

Small business management

• Crafting a Budget. ... • Accounting Operations and Management. ... • Marketing Plans and Brand Recognition. ... • Growing Sales and Building Relationships. ... • Hiring Qualified Employees. ... • Customer Service and Preserving Relationships.

Operations management

product creation, development, production and distribution.

Purchasing management

Activities of the “purchasing function” in business include acquiring inventory (finished goods for resale) or materials for production. Finding the best suppliers. These suppliers will supply the needed goods, on time, at the best price possible

Logistics management

• Inventory Planning and Management. • Warehousing. • Procurement of Goods and Services. • Packaging and Storage. • Transportation. • Customer service.

Inventory management

A component of supply chain management, inventory management supervises the flow of goods from manufacturers to warehouses and from these facilities to point of sale. A key function of inventory management is to keep a detailed record of each new or returned product as it enters or leaves a warehouse or point of sale.

Performance Management

How to get the most, and keep the best!
Performance management is a set of activities that ensure goals are met in an effective and efficient manner. Performance management can focus on the performance of an organization, a department, an employee, or the processes in place to manage particular tasks

Behavioral Safety

Everyone has someone waiting at home!
science of behavior change to real world safety problems". or "A process that creates a safety partnership between management and employees that continually focuses people's attentions and actions on theirs, and others

Customer Satisfaction

Invest in tomorrow’s success today!
It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals

Happiness & Engagement

Building a Culture of Happiness at Work!
Empower your employees and build their self-confidence. Give them encouragement to try new methods of work and allow them to have autonomy. Creating and maintaining a culture of happiness can have a positive impact on a company's profits.

Leadership in the New Age

How to get the most from a young and diverse workforce!
New age leadership is about empowering others to lead and creating self-organized teams that optimize their day-to-day operations. Leadership is no longer hierarchical – it needs participation, involvement and contribution from everyone.

Website Design

Studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses, the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined.[1] The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.

Mobile Application Development

The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face

Network Security

A marketing plan is a comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals. A marketing plan has a formal structure,but can be used as a formal or informal document which makes it very flexible. It contains some historical data, future predictions, and methods or strategies to achieve the marketing objectives. Marketing plans start with the identification of customer needs through a market research and how the business can satisfy these needs while generating an acceptable return.[1] This includes processes such as market situation analysis, action programs, budgets, sales forecasts, strategies and projected financial statements. A marketing plan can also be described as a technique that helps a business to decide on the best use of its resources to achieve corporate objectives. It can also contain a full analysis of the strengths and weaknesses of a company, its organization and its products.

Database Administration

Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks. Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations.

Banner Ads

Banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser

Book & Album Covers

Are one of the various ways in which first impressions affect an audience's perception of a given. Album covers' design cover may also add to how an audience forms an opinion

Brand Style Guides

is the primary visual DNA of the company's branding, though it can also reference grammar, tone, word usage and point of view. Essentially, it's a document that describes, defines and presents examples of what your brand looks like in various visual media such as print, Internet and broadcast

Branding

The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers

Brochure Design

is the service in which a document is designed that advertises a business' products or services. Well designed brochures will attract a company more customers and improve recognition and trust in your brand

Business Cards

card that displays contact information for an individual employed by a company


Car Wraps

A wrap is a large vinyl graphic or decal. It is applied directly over the original paint of the vehicle. The application of the wrap allows you to change the vehicle's appearance in a very short period of time and in turn allows you to remove the wrap, returning the vehicle back to its original condition if necessary

Catalog Design

product that presents your products or services to your potential clients. ... A catalogue describes your overall line of products or services you offer to your customers and should be designed by top standards

Conceptual Design

Conceptual Design is an early phase of the design process, in which the broad outlines of function and form of something are articulated. It includes the design of interactions, experiences, processes and strategies

Fashion Design

Fashion design is the art of applying design, aesthetics and natural beauty to clothing and its accessories. It is influenced by cultural and social attitudes, and has varied over time and place

Floor Plans

is a drawing to scale, showing a view from above, of the relationships between rooms, spaces, traffic patterns, and other physical features at one level of a structure

Menu Design

menu design is key to any restaurant's marketing plan. When you design a menu it should express your eatery's personality, focuses your overall operations, promotes profitability, establishes your budget, and keeps your brand fresh in your customer's mind

Flyer Design

is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail

Motion Graphics

are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects


Office Design

is about more than creating an environment that provides all the furniture and equipment to support the various types of work tasks. Great office design goes beyond the physical, practical concerns and takes into account the psychological and emotional well-being of the people who will be using the space.

Packaging Design

is a type of graphic designe who creates packaging that attracts the eyes of consumers and preserves products. Packaging makes physical and emotional connections with consumers and helps to market a product.

Portraits & Caricatures

is a drawing of a real person which distorts or exaggerates certain features, but still retains a likeness: in other words an exaggerated piece of portrait art. ... Caricaturists have wielded significant power with their pen, far more so than a writer ever could.

Postcard Design

is a rectangular piece of thick paper or thin cardboard intended for writing and mailing without an envelope


Poster Design

is a form of written visual communication generally used in academic events to present results of investigations or experiences that contribute or question a topic of interest to the community that embraces it

Infographic Design

is a representation of information in a graphic format designed to make the data easily understandable at a glance. People use infographics to quickly communicate a message, to simplify the presentation of large amounts of data, to see data patterns and relationships, and to monitor changes in variables over time

Interior Design

is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. An interior designer is someone who plans, researches, coordinates, and manages such projects. Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design

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American University in the Emirates

Location: Dubai Int. Academic City, P.O. Box: 503000, Dubai, UAE
Phone: + 971 4 4499 000 | Fax: + 971 4 4291 205
Email: info@ryada.ae | omnia.saleh@aue.ae
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